up enough to allow the world's largest shoe and apparel company

Nike retains Kevin Durant With Durant on the verge of Men Ralph Lauren Jackets a move to Under Armour, sources told ESPN on Sunday that Nike has exercised its right to match any rival shoe company's offer to the Oklahoma City Thunder star. Nike has countered Under Armour's offer of between $265 million and $285 million and believes it will keep Kevin Durant for the next 10 years, sources Nike Air Flightposite told ESPN. Nike, whose seven year deal that guaranteed Durant $60 million is expiring, made an initial offer of about $20 million a year that was far from what Durant was looking for. Under Armour's huge play for Durant had many believing that Nike would even let him go Women Ralph Lauren Sweaters at that price. But on Saturday, Nike officials told Jordan 10 Durant and his team at Jay Z's Roc Nation Sports that it would indeed step up enough to allow the world's largest shoe and apparel company to keep him in its robust stable of basketball endorsers that includes LeBron James and Kobe Bryant. While the exact Nike offer for Durant isn't known, Men Ralph Lauren Down Jackets sources told ESPN that Durant should make more in base and royalties than the Thunder will pay him over the Nike Zoom Hyperfuse 2012 Nike Zoom Hyperfuse Low next two seasons ($41.2 million). That's why fans in Oklahoma City were nervous about a possible move to Under Armour, which could have steered him more to returning to his local roots to play for the Washington Wizards when he becomes a free agent after the 2015 16 season. Analyst Omar Saad, senior managing director of ISI's luxury, apparel and footwear team, who covers all the major brands on Wall Street, said that, despite the negotiations coming down to the final Nike Air Max Fly By hours, he always believed that Nike would win Durant's services. "For Nike, this was nothing to them," Saad said. "They could easily build Durant's business enough, assuming normal margins, where they could generate a cash flow of $60 million a year. And Nike is really good at monetizing things way better than anyone else." Saad said, for Nike, Durant Men Ralph Lauren Stripe Polo satisfies a niche that makes him different from James, Bryant or the Jordan brand. Durant's signature "KD" shoes generated $175 million at retail this past year, according to SportsOneSource, a market retail tracking firm. Not only was the business on the rise, but one retailing source told ESPN that Nike left plenty of money on the table with Durant's shoe at $125 and relatively limited distribution to stores. Simply raising the price and opening up more channels could make the deal worth it, the source said. It looks like Nike has offered enough to land Durant, though it could be argued as to whether its an exact match to the Under Armour deal. Under Armour's offer included 10 percent stock, which one could argue makes that offer worth more than its present day value. Indications were strong that Durant would go to Under Armour, which was essentially willing to commit more than eight percent of its annual marketing budget solely to the basketball star and that doesn't even include the marketing the company would do to promote the relationship. The deal with Durant would have largely trumped Under Armour's largest sponsorship deal, surpassing the $16.5 million a year the brand pays soccer club Tottenham for its kit rights.